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Retailers and CPG brands need to rethink many of the strategies they have traditionally employed to drive sales and adapt them for the fast-growing world of e-commerce, said Sam Gagliardi, SVP of e-commerce at IRI, in a presentation at the Emerson Group Industry Day conference.
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Companies re-orient around e-commerce
Nov 08, 2018Retailers and CPG brands need to rethink many of the strategies they have traditionally employed to drive sales and adapt them for the fast-growing world of e-commerce, said Sam Gagliardi, SVP of e-commerce at IRI, in a presentation at the Emerson Group Industry Day conference.
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Read the full story...
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