Cardon Children's Medical Center

714 Articles Matching "marketing"

30 jobs in the PR and marketing world

Feb 17, 2018 , Healthcare Comm.
What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job...
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Infographic: A guide for influencer marketing success

Feb 16, 2018 , Healthcare Comm.
Targeting audiences with the right social media celebrity is paying off for organizations and savvy marketers are taking note. See these insights for courting these...
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More Than 320 Counties, Cities And States Are Suing Drugmakers For Role In Opioid Epidemic

Feb 15, 2018 , Kaiser Health News
Local and state leaders have been turning toward the legal system in their battle against the opioid crisis. In other news, the White House has approved research into which addiction treatments actually work best; doctors say Purdue's decision to stop marketing OxyContin is "20 years late"; and experts react to Attorney General Jeff Session's comments that patients should just "take some aspirin sometimes and tough it out a little...
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Opioid Maker To Stop Marketing Painkillers to Docs

Feb 13, 2018 , WebMD
The company is slashing its sales force in half to 200, and the remaining representatives will no longer visit doctors to market Purdue's opioid products, the Los Angeles...
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Opioid Maker Stops Marketing the Painkillers to Doctors

Feb 13, 2018 , MedicineNet
Title: Opioid Maker Stops Marketing the Painkillers to DoctorsCategory: Health NewsCreated: 2/12/2018 12:00:00 AMLast Editorial Review: 2/12/2018 12:00:00...
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3 marketing lessons from wacky Valentine’s Day brand efforts

Feb 13, 2018 , Healthcare Comm.
McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the...
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Under Intense Fire For Role In Opioid Epidemic, Purdue Announces It Will Stop Marketing OxyContin

Feb 13, 2018 , Kaiser Health News
The company also cut its sales force in half and plans to send a letter Monday to doctors saying that its salespeople will no longer come to their clinics to talk about the company’s pain products. Purdue is facing numerous lawsuits from counties, cities and states for its aggressive marketing tactics....
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OxyContin maker will stop promoting opioids to doctors

Feb 11, 2018 , Modern Healthcare Breaking News
OxyContin has long been the world's top-selling opioid painkiller, bringing in billions in sales for privately-held Purdue. Now, Purdue said it will stop marketing opioid drugs to...
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30 jobs in the PR and marketing world

Feb 10, 2018 , Healthcare Comm.
Asking questions during an interview is a terrific way to position yourself as the ideal candidate for a role, but when is the best time to ask them? Hint: It’s not only as you’re wrapping...
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12 ways to polish and elevate your content marketing efforts

Feb 09, 2018 , Healthcare Comm.
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your...
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Nestle defends itself against baby milk criticism

Feb 09, 2018 , Reuters
ZURICH (Reuters) - Nestle defended itself on Thursday against an activist group's criticism of its baby milk, saying it respects international marketing standards and does not suggest its products are better than breastmilk....
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3 health care marketing tips for Valentine’s Day

Feb 09, 2018 , Healthcare Comm.
What could be better than a heart-centric observance to remind communicators about the importance of...
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Alabama sues OxyContin maker Purdue Pharma over opioid epidemic

Feb 07, 2018 , Reuters
(Reuters) - Alabama on Tuesday became the latest state to file a lawsuit accusing OxyContin maker Purdue Pharma LP of fueling the opioid epidemic by deceptively marketing prescription painkillers to generate billions of dollars in sales....
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Infographic: What trends signal a bright future for content marketing?

Feb 07, 2018 , Healthcare Comm.
Whether your organization has a B2B or B2C focus, content marketing is becoming a bigger and bigger part of your marketing mix. See these insights on where the practice is...
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Infographic: Emerging design trends for 2018

Feb 07, 2018 , Healthcare Comm.
If you want your marketing to stand out this year, be prepared to take some bold, colorful risks—and maybe throw back to the...
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How content marketing should follow customers along consumer journey

Feb 03, 2018 , Healthcare Comm.
While you might think your content is relevant to your audience, it might be ill-timed with when they need information to make an informed purchase. Here’s how to map out a comprehensive...
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30 jobs in the PR and marketing world

Feb 02, 2018 , Healthcare Comm.
Social media platforms play a crucial role in job interview success. No, we’re not just talking about ill-advised posts—though you must be wary of those, too. In short, do your...
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New York accuses Insys of deceptively marketing opioid

Feb 02, 2018 , Reuters
(Reuters) - Insys Therapeutics Inc's legal woes deepened on Thursday as New York's attorney general filed a lawsuit seeking at least $75 million from the company, which he said deceptively promoted a fentanyl-based cancer pain medicine for unsafe uses....
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Instagram opens post scheduling to brand managers

Feb 01, 2018 , Healthcare Comm.
The announcement enables PR and marketing pros to view other business profiles, see posts their organizations have been tagged in and schedule...
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Wrigley lawsuit: Don't use Starburst, Skittles to sell e-cigarette liquid

Jan 31, 2018 , Reuters
(Reuters) - The chewing gum and candy company Wm Wrigley Jr Co said in a new lawsuit that a seller of e-liquid for electronic cigarettes should stop trading off its Starburst and Skittles brands in its marketing....
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