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991 Articles Matching "marketing"

New Study Shows Physician-Targeted Marketing Is Associated With Increase In Opioid Overdose Deaths

Jan 20, 2019 , NewsLine - Healthcare Professionals
Many individuals cite prescription opioids as their gateway to illicit opioid use. However, while prescription opioids are involved in more than one-third of all opioid overdose deaths in the U.S., examining any correlation between prescription opioid overdose deaths and pharmaceutical industry mark......
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Opioid deaths linked to drug marketing to physicians, study

Jan 19, 2019 , Modern Healthcare Breaking News
New research shows a link between increased opioid marketing to physicians and higher opioid prescribing rates and elevated overdose deaths in the U.S. It's one of the first studies to make that...
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Details Of Sackler Family Members’ Actions In Aggressively Marketing Opioids Complicates Philanthropic Legacy

Jan 19, 2019 , Kaiser Health News
Court documents that came to light this week show just how involved the Sackler family was in Purdue Pharma's strategies to flood the country with its painkillers. Activists are calling on institutions such as Harvard and the New York Metropolitan Museum to cut ties with the...
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Study: Marketing to Docs, Opioid Crisis Linked

Jan 19, 2019 , WebMD
A county-by-county analysis showed that opioid use increased in places where drug makers focused their marketing efforts to physicians, researchers...
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Study links opioid epidemic to painkiller marketing

Jan 19, 2019 , Reuters
(Reuters Health) - Researchers are reporting a link between doctor-targeted marketing of opioid products and the increase in U.S. deaths from overdoses....
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Infographic: How marketers can make the most of augmented reality

Jan 19, 2019 , Healthcare Comm.
Technology that interacts with real-life actions is no longer solely the stuff of science fiction. Consider these ways this visual enhancement can boost your marketing...
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Acosta forecasts winning categories for 2019

Jan 18, 2019 , Drug Store News - Retail
Although retail freezer-case sales have been declining in recent years, the trend now has reversed and is expected to continue this year, per a 2019 forecast by Acosta, a Jacksonville, Fla.-based sales and marketing firm. Read More...
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30 jobs in the PR and marketing world

Jan 18, 2019 , Healthcare Comm.
Which U.S. colleges are the best for students studying communications? Find out, and then check out our roundup of current job...
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AxoGen Announces RECON® Study Update: Study Supports Company's Planned Biologic License Application (BLA) For Avance® Nerve Graf

Jan 18, 2019 , NewsLine - Healthcare Professionals
AxoGen, Inc. (NASDAQ: AXGN), a global leader in developing and marketing innovative surgical solutions for damage or discontinuity to peripheral nerves, today announced that the RECON® Study supporting its Biologic License Application (BLA) Submission for Avance® Nerve Graft has reached its current ......
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Pharma Owners Accused of Lying About OxyContin

Jan 17, 2019 , WebMD
A court filing appears to link the family that owns Purdue Pharma with specific decisions the company made about the marketing of OxyContin, which contributed to the U.S. opioid epidemic, The New York Times...
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How you can network and meet potential clients at Disney World

Jan 16, 2019 , Healthcare Comm.
Get in front of 300+ digital communicators at our Social Media Conference for PR, Marketing & Corporate...
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Family behind Purdue Pharma pushed opioid marketing, Massachusetts says

Jan 16, 2019 , Reuters
Members of the wealthy Sackler family behind Purdue Pharma LP pushed it to boost sales of OxyContin and other opioids even as questions emerged about the extent its painkillers were being abused, Massachusetts' attorney general alleged on Tuesday....
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As Medical Marketing Soars, Is Regulation Needed?

Jan 11, 2019 , MedicineNet
Title: As Medical Marketing Soars, Is Regulation Needed?Category: Health NewsCreated: 1/8/2019 12:00:00 AMLast Editorial Review: 1/9/2019 12:00:00...
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Survey: Consumers use mobile discounts on in-store purchases

Jan 10, 2019 , Drug Store News - Retail
According to “Surviving the Retail Apocalypse,” a new survey of more than 1,000 consumers of all ages from Yes Marketing, 57% of consumers have used a retailer’s mobile app while shopping in the store. Read More...
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As Medical Marketing Soars, Is Regulation Needed?

Jan 09, 2019 , WebMD
The problem, said one expert, is that by nature, ads tell consumers that the product is "good." Prescription drug ads mention side effects -- in a quick voiceover in a TV commercial, for instance -- but they do not quantify the benefits versus...
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U.S. health care industry spends $30 billion a year on marketing

Jan 09, 2019 , Reuters
(Reuters Health) - Spending on health care advertising in the U.S. has almost doubled over the past two decades as companies compete for their share of the world's biggest health care market, a U.S. study suggests....
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How to develop a content marketing program

Jan 08, 2019 , Healthcare Comm.
These three steps can make the difference between success and...
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7 signs your audience hates your engagement strategy

Jan 05, 2019 , Healthcare Comm.
Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or...
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FDA Clears Test to Analyze Nutrients in Breast Milk

Dec 29, 2018 , RxList
The US Food and Drug Administration (FDA) has cleared for marketing a diagnostic test to measure nutrients in breast milk, including the concentration of fat, carbohydrates, protein, total solids, and...
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Put your impressive video and visual design work on display

Dec 28, 2018 , Healthcare Comm.
PR Daily’s 2018 Video & Visual Awards are still open. We’re looking for excellent PR, internal comms and marketing work. Enter by Dec....
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