Advertising Rates & Information

Healthcare News Journal is a mobilized media resource. We bring together timely industry news, employment opportunities, B2B marketplace research, healthcare mobile apps, and provide a social resource for healthcare professionals.

Our mobilized marketing platforms are an effective resource for those companies wanting to:

  • Build and expand their brand awareness
  • Generate quality sales leads
  • Source high quality employment candidates


Advertise Whiteboard

For Campaign Planning and Sales, please Contact us.


Marketplace Listing Program

Healthcare News Journal's Marketplace is a premier, one-stop destination to conduct preliminary and advanced research on industry leaders. Healthcare News Journal's Marketplace takes advantage of today's social, mobile, SEO, web opportunities.

Attracting more than 600,000+ annual visitors and a growing opt-in Membership over 410,000+, the Healthcare Marketplace is an excellent online resource for products and service providers to build brand awareness and connect with healthcare decision makers throughout the healthcare industry.

Each Marketplace Listing includes: Your Logo, Title, Sub-Title, Ad listing, Link back to your site landing page, Optimized Social "share" links to 6+ major social networks, Information Request Lead form (mandatory: email, name, title, phone), and a link to a PDF ad of your choice (ie: current magazine ad or product fact sheet). Also, a liberal "contact us" ad region offering enough space to list all points of contact with your organization. See examples in our Marketplace.

Performance analytics are included in your monthly campaign report.

Don't see a category that fits your market in our Marketplace? Not a problem, we'll create a new category that suits your needs.

Specifications: PDF File cannot exceed 1mb | Our in-house designers are available at no additional cost.

Ad Banner
Advertising Term Price
Annual Investment (One Category) $6500
Annual Investment (Three Categories) $15,500
Annual Investment (Five Categories) $22,500
Job Board Program

Our job board program provides an excellent opportunity to direct top candidates to your company because our Members actively seek new opportunities everyday using our online, mobile, and email alert delivery platforms.

You can post up to 1,000 jobs per day using our automated job feed service. Every 24 hour period we pull in your job posts either from your RSS or XML public data feed automatically. Your job posts will be pushed into the HCN Job Board Network and will receive priority placement within the Emailed Job Alerts targeted by title each week to our Members.

You will also receive a Private Branded Job Board showcasing all your job post listings. Your Private Job Board will also be linked to your Marketplace Listing Program automatically if you have also purchased one. You also receive links to your Social Media pages.

Each job post can directly link back to your ATS/Company job post listing, or you can use a fixed link to a single location within your ATS/Company for all job posts.

Oh, did we mention? We are also going to promote your job board throughout our social media sites:
LinkedIn Google+ Facebook Twitter Pinterest

Performance analytics are included in your monthly campaign report.

Mobile App Center
Advertising Term Price
Annual Investment $6500
Email Alert Sponsorship Program

Our 410,000+ Members opt-in for alerts on Healthcare News, Job Opportunities, and to receive our monthly newsletter as a recap of the industry for that month. The Healthcare News Alerts our Members receive come from major news media outlets. Our technology brings this news together in a single convenient reading platform. The Job Alerts our Members receive are specific to their current profession on file.

Sponsoring a monthly email alert will place your brand directly in the inbox of community members with every alert delivery helping to build your brand recognition. Your banner ad includes a link back to your product or service of choice.

Mobile Recruiting has been a “buzz” word for the last 5 years and the International Data Corporation predicts that by 2015 job seekers will be accessing the internet via their mobile devices more than PCs.

We offer only 12 sponsorships per year for each email alert type and are sold as "first come" ad placements.

Performance analytics are included in your monthly campaign report.

Specifications: JPG, GIF, PNG | File cannot exceed 5k | Banner: W 600px x H 150px

Ad Banner
Advertising Term Impressions CPM Price
Monthly Investment - News Alerts (Four Weekly Deliveries) 400,000 0.04¢ $16,000
Monthly Investment - Job Alerts (Four Weekly Deliveries) 400,000 0.04¢ $16,000
Monthly Investment - Newsletter (One Monthly Delivery) 200,000 0.04¢ $8000
Inline Ad Banner Program

The inline ad banner program provides prime real estate to sell your products and services to industry decision-makers. This program includes ad placement inline with News Headlines, Job Listings, and Keyword Search Result pages. An individual link directing user clicks to your products or services is also included. This ad position appears in rotation after every sixth content item offering you greater visibility throughout the content. See example on the News Headline pages.

Performance analytics are included in your monthly campaign report.

Specifications: JPG, GIF, PNG | File cannot exceed 500k | Banner: W 850px x H 330px

Ad Banner
Advertising Term Impressions CPM Price
Annual Investment 100,000 0.08¢ $7500
2x2 Sidebar Ad Banner Program

The 2x2 sidebar ad banner program provides premium real estate to sell your products and services to industry decision-makers. This program includes ad placement located in the right side column appearing on all News Headlines, Job Listings, and Keyword Search Result pages. An individual link directing user clicks to your products or services is also included. This ad position appears in rotation with all other banner ads. See example on the News Headline pages.

Performance analytics are included in your monthly campaign report.

Specifications: JPG, GIF, PNG | File cannot exceed 500k | Banner: W 277px x H 277px

Ad Banner
Advertising Term Impressions CPM Price
Annual Investment 100,000 0.06¢ $5500
1x1 Sidebar Banner Ad Program

The 1x1 sidebar banner ad program, or "postage stamp" as we call it, provides a cost effective way to sell your products and services to industry decision-makers. This program includes ad placement located in the right side column appearing on all News Headlines, Job Listings, and Keyword Search Result pages. An individual link directing user clicks to your products or services is also included. This ad position appears in rotation with all other banner ads. See example on the News Headline pages.

Performance analytics are included in your monthly campaign report.

Specifications: JPG, GIF, PNG | File cannot exceed 200k | Banner: W 125px x H 125px

Ad Banner
Advertising Term Impressions CPM Price
Annual Investment 100,000 0.03¢ $3000
Mobile Apps Center Listing Program

Attracting more than 600,000+ annual visitors and a growing opt-in Membership over 410,000++ we can offer your Mobile App great exposure for new sales opportunities. We can not take credit for this great idea, it started as a frequent request from our Members "where can I find mobile apps just for healthcare?".

Each Healthcare Mobile App Listing includes your mobile app icon, title, description, requirements, up to six screen images, and a link back to your online store within one of our Mobile App categories. See examples on the Mobile App pages.

Performance analytics are included in your monthly campaign report.

If your Mobile App is listed in the iTunes Store we can auto-import it directly.

Specifications: JPG, GIF, PNG | Each screen-shot file cannot exceed 25kb (Max 6) | W 320px x H 568px

Mobile App Center
Advertising Term Price
Annual Investment $1200
Combination Discount Packages

We offer two industry leading advertising packages with discount savings that will make any accountant happy.

The Corporate Branding Package offers a range of visual branding across all HCN program channels helping to generate superior brand awareness with our industry decision-makers and Members. See Marketplace Listings.

The Employer Jobs Package is well suited for generating job candidate leads and brand awareness of your company both with daily site visitors and Members actively seeking jobs. See Job Board Listings.

Performance analytics are included in your monthly campaign report.

Package
Impressions CPM Corporate Branding Pkg. Employer Jobs Pkg.
Marketplace Listing
• Annual Listing in One Category
$6500
Private Brand Job Board
• Mobilized Job Board, Priority Listings
$6500
Banner Ad Programs
• One Inline Ad Banner
100,000
0.08
$7500
• 2x2 Block Ad Banner (sidebar)
100,000
0.06
$5500
Email Alert Sponsorship
• News Alert (1 Month, 4 Weekly Deliveries)
400,000
0.04
$16,000
• Jobs Alert (1 Month, 4 Weekly Deliveries)
400,000
0.04
$16,000
• Newsletter (1 Month, 1 Monthly Delivery)
200,000
0.00
Included
Included
Total Impressions: 1,200,000
Sub-Total
$30,000
$28,000
Discount Savings: 20%
$6000
$5,600
Total Annual Investment
$24,000
$22,400

Advertising FAQ's

What is a banner impression?

Banner impression measures the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. Thus, 1000 impressions mean that the banner has been displayed 1000 times.

What is CPM?
C
ost Per thousand iMpressions is an effective method of pricing web banner ads. It is the cost for displaying a banner 1000 times. Thus, if a banner ad space has a CPM of $10, it means that the cost of displaying a banner space one thousand times on that space is $10.